The price of Google Ads depends on you, there is no minimum investment amount, however, we recommend that you consult our experts in order to know the ideal amount to invest, as it will depend a lot on the cost of the keywords to choose, the extension of the targeted territory, the number of keywords chosen, the country in which you invest, the frequency with which you want your ads to be visible, etc. Therefore, there are several parameters that your Toro Nero Google Ads expert will take into consideration when establishing your budget. But there are three main factors that affect how much Google Ads costs: The fee for managing the account, the price per click, and the total daily/monthly ad spend – and they all depend on the industry, keywords, and objectives of the campaign. You have full control over your budget, and you can start with as low as €1 a day, and adjust your budgets in real time to adapt to the changing demands of your business. But once you have a positive return on investment and you are earning money from the new customers that come from the ads, it doesn’t really cost you anything in actual terms.