PPC

Grasping these fundamentals in conversion tracking can prevent you from bidding too high or too low on traffic and misallocating your budget. A successful PPC campaign relies heavily on robust conversion tracking. This tracking influences reporting, bidding algorithms, and ensures transparency. Without conversion tracking, you’re withholding vital data from ad platforms, potentially leading to overbidding

As we step into 2024, the Pay-Per-Click (PPC) advertising landscape continues to evolve, presenting both challenges and opportunities for businesses leveraging Google Ads. A recent comprehensive analysis by Search Engine Journal, drawing insights from over 16,000 e-commerce businesses, sheds light on the trends that shaped PPC in 2023 and offers guidance for the year ahead.